TruAura creates clean, effective skincare and beauty products with the health and well-being of customers and the planet in mind.

Product development goes beyond clean, as TruAura also works to be sustainable. Sustainability is a complex topic and one that continues to evolve over time, but TruAura believes in working hard to follow best practices, standards, knowledge and information that is available to the industry today. They follow a stringent product development process that excludes more than 6,905 ingredients known or suspected to be harmful to overall well-being.

Fair and ethical treatment of animals is one of TruAura’s priorities and the PETA Cruelty-Free seal is on the products. The use of the seal requires that no animal testing was done at any stage of product development and covers raw ingredients, ingredient suppliers, formulations and finished products. TruAura is listed in PETA’s official Beauty Without Bunnies directory.

Packaging for TruAura’s skincare products is certified by the Forest Steward Commission (FSC), which is recognized as the leading industry standard designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious and economically viable.

The FSC Mix Certification label is on most paper-based packaging. This means that any packaging bearing the seal is produced by sourcing materials from FSC-certified forests, recycling and/or controlled sources and is following FSC-defined best practice throughout the production process and supply chain.

TruAura’s products provide benefits to the skin, while allowing customers to care for the environment and their health.